The unintentional wuss: Clothing with SPF ratings

 Protection from the sun and smelly things.

Protection from the sun and smelly things.

In our unceasing fear of all things outdoors, we've come across a little movement which gives us cause to pause and wonder: Clothing with SPF ratings. Lately several outdoorsy brands are attaching little tags on their clothing touting their SPF status. Why? Doesn't all clothing naturally have a Sun Protection Factor? Wasn't that the idea of having to "cover up" before you went out? (Just surmising here as none of us ever "went out" so we never had need to "cover up.")

Maybe the sun has increased in power so it's now capable of burning through most common clothing material? Maybe it's a new conspiracy and the clothing companies have banded together to save us from dangers we never knew existed? Maybe it's a marketing ploy. No matter the reason, just more proof that it's wise to stay inside. With the doors locked.